"When people talk about numbers, they are very generous and say this movie will cross Rs 300 crores, Rs 400 crores and even Rs 500 crores. But then the films are big disasters," Khan said while talking to reporters here through a video link from India.
The 48-year old superstar, who was accompanied by his Kick co-star Jacqueline Fernandez and author Chetan Bhagat, said till the time a movie is released and reaches the audiences, "there is no guarantee of any movie being a super-duper hit or a flop.
"There is no formula. The best of the directors have failed miserably, the best producers, actors who have given hit after hit and feel that (their movie) is going to be the biggest film but those films have not done well," he said. The Dabbang star feels the success of a film depends on the first day reaction of the audience. "That is it. No amount of us promoting the movie (can make the movie a hit)."
