Many senior heroes are suffering a downfall of business now. Buyers are not showing any faith on many heroes as they have shown till a few years back. The producers those are ready to take risk on young heroes are keeping big heroes at bay. But Nagarjuna proved that things will work if planned the project as per market value of the hero and business range.
His earlier films Rajanna and Damarukam were cost failures. Over budget kept the film 'Damarukam' in troubles. Hence Nagarjuna is perfectly advising his producers to plan as per his market value.
Sources say that Greeku Veerudu was made with a budget of Rs 18 Cr. While this amount returned back in the form of theatrical distribution rights, producer got profits in the form of satellite rights. Kamakshi Movies Siva Prasad Reddy who is close friend of Nagarjuna is lauding his friend for making this happen.
source:http://www.greatandhra.com/viewnews.php?id=45052&cat=1&scat=4
